Resources
Discover the proprietary method that Seconds has developed over the years with its roots in academic excellence
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Explore the books and pattern cards co-authored or developed by Seconds.

Business Model Navigator
The strategy behind the world’s most successful companies. 100,000 books sold in over 20 languages. A global innovation standard trusted by over 200 leading companies to turn ambition into repeatable breakthroughs.

Testing Cards
An interactive tool for systematically de-risking business model innovation. 22 established testing formats. Complete with explanation, illustration and examples
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Navigator
A guide for designing circular business models and ecosystems. Built around 40 proven patterns and an eight-step framework, it bridges theory and real-world application for strategists and innovators.

Pattern Cards
A set of 40 proven patterns for designing circular business models and ecosystems. Structured to combine your industry knowledge with tested approaches for creating sustainable solutions.

88 patterns for designing and implementing platform business models, drawn from 150+ real-world cases to help businesses navigate network effects and compete in the platform economy.


A research-backed framework for cities navigating digital transformation, covering mobility, energy, housing and inclusion, with practical tools and best practice methods for engaging stakeholders.
Explore and download the books and pattern cards co-authored or developed by Seconds.
The foundation of business model innovation — four dimensions (Who, What, How, Value) that define how any company creates and captures value. Changing at least two dimensions is what turns incremental improvement into real innovation.
A structured approach to mapping your external drivers for innovation. Identify relevant industry and technology trends. Determine key customer trends. Describe important actors.
A framework for documenting your ideas in a structured way. Align on an idea by answering key questions. Record your idea on all dimensions of the Magic Triangle. Quickly document and compare ideas
An comprehensive tool for estimating the profitability of a new business model. Top-down estimation of annual profitability. Quickly test your business model concept early on. Identify key assumptions behind your revenue model.
A framework for turning assumptions into verifiable hypotheses. Create specific, actionable hypotheses. Determine the most suitable testing formatValidate your assumptions to reduce the risk of innovation.



























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