Resources
Discover the proprietary method that Seconds has developed over the years with its roots in academic excellence. Or explore our webshop.
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Explore the books and pattern cards co-authored or developed by Seconds.

Business Model Navigator
The strategy behind the world’s most successful companies. 100,000 books sold in over 20 languages. A global innovation standard trusted by over 200 leading companies to turn ambition into repeatable breakthroughs.

Testing Cards
An interactive tool for systematically de-risking business model innovation. 22 established testing formats. Complete with explanation, illustration and examples
Download Whitepaper
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Navigator
A guide for designing circular business models and ecosystems. Built around 40 proven patterns and an eight-step framework, it bridges theory and real-world application for strategists and innovators.

Pattern Cards
A set of 40 proven patterns for designing circular business models and ecosystems. Structured to combine your industry knowledge with tested approaches for creating sustainable solutions.

88 patterns for designing and implementing platform business models, drawn from 150+ real-world cases to help businesses navigate network effects and compete in the platform economy.


A research-backed framework for cities navigating digital transformation, covering mobility, energy, housing and inclusion, with practical tools and best practice methods for engaging stakeholders.

The Innovation Culture Navigator is a 66-card toolkit that turns proven practices from Google, IDEO, and P&G into playful, hands-on exercises. Spot innovation potential, spark fresh ideas, and strengthen your creative culture—one card at a time.
Explore and download the tools and frameworks developed by Seconds.
The foundation of business model innovation — four dimensions (Who, What, How, Value) that define how any company creates and captures value. Changing at least two dimensions is what turns incremental improvement into real innovation.
A structured approach to mapping your external drivers for innovation.
Identify relevant industry and technology trends. Determine key customer trends. Describe important actors.
A framework for documenting your ideas in a structured way.
Align on an idea by answering key questions. Record your idea on all dimensions of the Magic Triangle. Quickly document and compare ideas
Use our interactive database of 55+ business model patterns as an add-on to the book "The Business Model Navigator" and get inspired by 100+ interactive case studies.
An comprehensive tool for estimating the profitability of a new business model. Top-down estimation of annual profitability. Quickly test your business model concept early on.
A framework for turning assumptions into verifiable hypotheses. Create specific, actionable hypotheses. Determine the most suitable testing formatValidate your assumptions to reduce the risk of innovation.



























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