capability

Strategy

Innovation strategy is not a plan. It is a continuous choice. We help organisations define what matters - and how to move forward.

The world is moving ever faster. In a landscape defined by technological disruption and global challenges, businesses must continuously evolve and innovate to secure long-term, sustainable success. Strategy today is about making the right choices, staying agile, and aligning innovation with your core objectives.

Our Approach

We help you accelerate growth and business renewal through operational, product, service, and business model innovation. By bringing together cross-disciplinary teams, we turn opportunities into practical business options and distinct, compelling value propositions. We co-create, collaborate, and - above all - experiment boldly to reduce the risks associated with new business ideas. Our focus is on deploying an entrepreneurial mindset across your teams, helping them improve speed, agility, and impact.

The Result

A strategy that is not just a roadmap, but a dynamic, living tool that drives innovation, accelerates business growth, and ensures your organisation is ready to navigate the complexities of tomorrow.

STAGES
01
Vision & Objectives

Define a shared innovation vision and strategic intent. Set goals that steer growth, differentiation or transformation - in line with broader company strategy.

02
Internal & External Analysis

Understand your position and potential. Assess capabilities, enablers and environment - identifying risks, trends and focus areas for innovation.

03
Defining the Road Forward

Close the gap between today’s position and tomorrow’s ambition. Develop an innovation roadmap with search fields, scenarios and portfolio logic to guide investment and action.

04
Integration & Implementation

Embed strategy into your organisation. Align systems, leadership and incentives to enable implementation and ongoing learning.

Stages

We help you develop your innovation strategy. From vision to implementation.

01
Vision & Objectives

Define a shared innovation vision and strategic intent. Set goals that steer growth, differentiation or transformation - in line with broader company strategy.

02
Internal & External Analysis

Understand your position and potential. Assess capabilities, enablers and environment - identifying risks, trends and focus areas for innovation.

03
Defining the Road Forward

Close the gap between today’s position and tomorrow’s ambition. Develop an innovation roadmap with search fields, scenarios and portfolio logic to guide investment and action

04
Integration & Implementation

Embed strategy into your organisation. Align systems, leadership and incentives to enable implementation and ongoing learning.

HOW WE HELP

Work with us on your innovation strategy through different service offerings.

RELATED INSIGHTS

Browse our latest insights and cases - led by research, made by practitioners.

Cases

How Schaidt Turned Insolvency Into an E-mobility Comeback

When its last audio-electronics contracts vanished, Schaidt Innovations filed for insolvency. Instead of closing the plant, we ran a fast business-model innovation sprint that created a new plan to build electric-vehicle charging stations. The strategy convinced Webasto to acquire the site and keep 170 jobs.

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Does AI Replace Human Work?

The world is becoming more and more interconnected and narrow due to technology and is closely connected like a village. Reaching around 126 billion U.S. dollars by 2025 the global artificial intelligence (AI) software market is forecast to grow rapidly in the coming years (Liu, 2020).

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Our 7 Podcast Recommendations about Innovation and Entrepreneurial Spirit

Did you know? The number of podcasts went through the roof in the past two years! In fact, as of April 2021, PodcastInsights recalls that there are over 48 million episodes available from over 2 million shows worldwide! We think this is just the beginning.

Business Modeling
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Combining Scenario Management and Business Model Thinking: Why Strategic Agility is the new Way to Define your Corporate Strategy

Strategy implementation often turn into strategy justification - the necessary questioning of changes in the environment or the exploration and testing of alternative options is not perceived as invigorating but as disturbing.

Business Modeling
Strategy
Structure & Processes
Culture
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How to Explore the Full Potential of Digital Transformation Through Innovative Business Models

Digitization is not new – many digital technologies have been around for more than a decade now and have profoundly changed the way we live. Yet, few established businesses seem to have a clear vision of how to best navigate the change brought about by digitization.

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How to Develop Innovative Ideas Together – Online

What do you miss most about working from the office? While many workers are happy to do without long commutes and fixed working hours, there is one thing many of them miss: stimulating exchanges with colleagues, jointly identifying problems and spinning wild ideas.

Business Modeling
Venture Building
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Strategy
Articles

What we Have Learned About Testing Business Models

A superior business model is the base of sustainable business success. Studies show that 90% of business ideas change several times before achieving commercial success and over two new products/solutions out of three fail to meet customer expectations.

Strategy
Business Modeling
Venture Building
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7 Steps to Prepare Your Business Model for Post-COVID-19

Uncertainty and risk will remain high. How can we deal with these difficulties? COVID-19 has influenced many industries and companies. Together with our customers, we discussed an approach to tackle this uncertainty.

Strategy
Business Modeling
Health
Approaches-Frameworks

The 5 steps for Implementing Digital Business Models

The increasing popularity of creativity methods such as Design Thinking and the St. Gallen Business Model Navigator have led to a state where companies are now well equipped to generate many innovative ideas. The better the first step of business model innovation is mastered, the clearer it becomes that the true challenges for companies lie in the following phases: translating ideas into validated business model concepts and turn them into profitable businesses.

Strategy
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Cases

Business Model Innovation from the CES 2020

The CES Las Vegas is the first global show of the year for companies thriving on the business of consumer technologies. As passionate innovators, we looked at the innovations presented at this year’s show and analyzed them from our business model innovation point of view.

Strategy
Business Modeling
Cases

Business Models – Definition and Reason

When you read about anticipated changes due to IoT, Industrial IoT, or Industry 4.0, you inevitably come across the term business model. Usually, it is the conclusion based on the changes anticipated by the IoT: You have to innovate or change your business model. But more often than not, that’s all you get and you’re left to figure out how to do that on your own.

Strategy
Business Modeling
Cases

How Omya Built a Focused AI Strategy in Industrial Minerals

Omya wanted a clear plan for using artificial intelligence across its operations. In a four-phase project we assessed readiness, set goals, selected pilot uses and built a scale-up roadmap. The result is a ranked list of AI priorities and a governance model that keeps efforts aligned.

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LET’S TALK

Let’s explore your strategy agenda. From future positioning to business model evolution - we support the setup for strategic renewal. 

Prof. Dr. Christoph Wecht

Managing Partner