Culture
Culture drives how innovation takes root - and how it scales. It shapes how teams work, lead and grow.
Strategy and structure alone aren’t enough to drive innovation. Culture is how people decide, learn and move. It shows up in who can say “let’s test it”, how budgets flow, what gets rewarded and how teams handle risk. Without it, programmes stall. With it, strategy turns into repeatable results.We make culture operational. Together we define the beliefs and behaviours that matter, install simple rules for decisions and funding, and build the skills and rituals that keep momentum. Leaders model the change, middle managers enable it, teams own it.
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Our Approach
We help organisations cultivate a culture that accelerates innovation. By fostering collaboration, agility and a shared sense of purpose, we identify and develop the cultural drivers that enable real innovation.
Drawing from collaborative advantage, we tailor interventions such as leadership behaviours, team rituals and cross-functional learning to fit your organisation’s individual needs.
The Result
A culture where innovation becomes part of the everyday process. Through collaborative advantage, we unlock the full potential of your people - enabling faster, more effective innovation.
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Develop and improve your innovation culture. From insight to implementation and monitoring.
We assess six dimensions of innovation culture - using validated tools and involving employees across levels. This results in a rich benchmarking context that reveals where cultural change can create the most impact.
We guide teams through a focused workshop to reflect on insights, interpret key findings and define priorities. From there, we identify relevant cultural practices and shape them to fit your unique environment.
We create quick wins and turn key individuals into cultural ambassadors. Through ongoing learning and iteration, we continuously develop your innovation culture over time.
Our toolkit is built on science and proven by practice. Your team benefits from our methodic approach in every project.
Team Interviews
Culture Analysis
Culture Navigator
Cultural Practices
Implementation Roadmap
Training Material
We use the Innovation Culture Navigator
As a University of St. Gallen spin-off, we co-developed the Innovation Culture Navigator, a hands-on framework that translates 66 proven cultural practices into concrete action, helping organisations unlock the innovation potential already inside their teams.
The Culture Navigator Methodology enables teams to systematically ascertain their innovation potential by identifying the cultural patterns, behaviors, and conditions that drive or hinder innovation. Working with us means building the capability to continuously assess and evolve your innovation culture from within.
Your teams learn how to apply the methodology in practice, creating a shared understanding and a lasting foundation for innovation-driven growth.
"Innovation culture sets the agenda for the future business. The Seconds Culture Navigator helps to experiment with different perspectives at all levels of the organization. I like it."
Work with us on your innovation culture through different service offerings.
Browse our latest insights and cases - led by research, made by practitioners.
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Let’s talk about your culture of innovation.
Whether you're realigning behaviours, shaping leadership or creating new rituals - we support what it takes to move forward.
