capability

Business Modeling

Business model innovation is essential when the logic of value creation needs to change. It defines how organisations stay relevant, scale ideas and respond to complexity.

In times of transformation, innovation must go beyond products and technologies - it’s about reshaping how value is created, delivered, and captured. Business model innovation enables organisations to rethink the core logic of their business, respond to emerging trends, and unlock new growth opportunities. It’s a dynamic, non-linear process requiring bold thinking, strategic clarity, and a deep understanding of customer needs and market dynamics. 

Our Approach

We help organisations design business models that are fit for their strategic reality.
Using research-based frameworks like the St. Gallen Business Model Navigator, we explore viable options, co-create logics and validate them quickly.
Our method combines strategic foresight, pattern thinking and iterative testing - so models become executable systems.

The Result

We work side by side with teams to test and implement new models - from portfolio shifts to ecosystems. The goal: reduce uncertainty and build models that can grow with your business.

STAGES
01
Initiation

Identify strategic goals and ecosystem dynamics. Understand market realities, customer needs and alignment with the current model.  Define the scope of innovation.

02
Ideation

Use structured patterns and creative tools to generate new model options.
Prioritise promising logics and align on hypotheses.

03
Integration

Assess internal fit and external desirability. Validate logic with partners, customers and key teams.
Ensure financial viability and systemic fit.

Stages

We guide you through developing new business models. From initiation to implementation.

01
Initiation

Identify strategic goals and ecosystem dynamics. Understand market realities, customer needs and alignment with the current model.  Define the scope of innovation.

02
Ideation

Use structured patterns and creative tools to generate new model options. Prioritise promising logics and align on hypotheses.

03
Integration

Assess internal fit and external desirability. Validate logic with partners, customers and key teams. Ensure financial viability and systemic fit.

04
Implementation

Turn model logic into action. Run experiments, refine hypotheses and develop pilot-ready solutions. Support scaling with the right metrics and infrastructure.

HOW WE HELP

Work with us on your business model challenge through different service offerings.

RELATED INSIGHTS

Browse our latest insights and cases - led by research, made by practitioners.

Cases

How an Ag-tech Leader set up Value-based Pricing with Farmers

A global ag-tech company wanted to sell its high-performance seeds straight to farmers. We led a one-year BMI Launchpad project, co-developed a value-based pricing model and tested it in three countries. The pilot showed that farmers gained better yields and the company captured more value when both sides shared risk and reward.

Agriculture & Food
Digitalisation
Business Modeling
Consulting
Venture Building
LET’S TALK

Let’s talk about your business model. From shifting value logic to scaling new models - we help you reduce complexity and unlock progress. 

Georg von der Ropp

Managing Partner