In times of transformation, innovation must go beyond products and technologies - it’s about reshaping how value is created, delivered, and captured. Business model innovation enables organisations to rethink the core logic of their business, respond to emerging trends, and unlock new growth opportunities. It’s a dynamic, non-linear process requiring bold thinking, strategic clarity, and a deep understanding of customer needs and market dynamics.
Our Approach
We help organisations design business models that are fit for their strategic reality.
Using research-based frameworks like the St. Gallen Business Model Navigator, we explore viable options, co-create logics and validate them quickly.
Our method combines strategic foresight, pattern thinking and iterative testing - so models become executable systems.
The Result
We work side by side with teams to test and implement new models - from portfolio shifts to ecosystems. The goal: reduce uncertainty and build models that can grow with your business.

Identify strategic goals and ecosystem dynamics. Understand market realities, customer needs and alignment with the current model. Define the scope of innovation.
Use structured patterns and creative tools to generate new model options.
Prioritise promising logics and align on hypotheses.
Assess internal fit and external desirability. Validate logic with partners, customers and key teams.
Ensure financial viability and systemic fit.
Turn model logic into action.
Run experiments, refine hypotheses and develop pilot-ready solutions.
Support scaling with the right metrics and infrastructure.
Work with us on your business model challenge through different service offerings.