Venture Building
Markets evolve faster than traditional R&D. Corporate venturing brings your innovation work into the market in a structured way to unlock new growth opportunities.
As industries face unprecedented disruption and rapid technological advancements, traditional internal R&D alone cannot keep pace with the evolving market demands. Corporate venture building enables organisations to tap into internal and external innovation, create strategic partnerships, and explore new business models by investing in or collaborating with startups.

Our Approach
We support organisations in setting up and scaling corporate venture strategies. Whether it’s launching a studio, co-investing, or scaling internal innovations - we help establish structures for opportunity scanning, validation and execution.
The Result
A venture portfolio that advances your innovation ecosystem. Measurable impact. Strategic alignment. Faster access to new markets and ideas.
We guide you through launching new ventures. From strategic approach to launch and scaling.
Clarify why the venture exists, its ambition, scope and fit with your organisation. Align stakeholders on what success looks like.
Build the right structure, capabilities and governance to enable independent yet aligned scaling.
Assemble the founding team. Provide legal and operational setup. Define incentive structures that support autonomy and accountability.
Activate go-to-market, win early traction, track KPIs and iterate based on real-world feedback.
Our toolkit is built on science and proven by practice. Your team benefits from our methodic approach in every project.
Magic Triangle
User Problems & Needs
Market Potential
Technology Rader
Testing Roadmap
Team Setup
We use the Business Model Navigator™
>50,000 copies sold in 4+ languages. The global standard for business model innovation.
Innovation isn’t luck, it’s a disciplined craft. Nine out of ten successful business models are built from the same 55+ patterns. As a University of St. Gallen spin-off we co-developed the Business Model Navigator™ method, a a global innovation standard trusted by over 200 leading companies to turn ambition into repeatable breakthroughs.
When you work with us, we teach you and your team the St. Gallen method, so you can use our method and pattern cards in the future.

“The deep methodological foundation and agile approach made the digital business modelling lab [developed with Seconds] a perfect fit for the start-ups participating in our program.”
Work with us on your venture building challenge through different service offerings.

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