
Insights
Discover our science-powered frameworks, entrepreneurial methodologies and real-world cases that fuel decisive innovation.


How PostAuto Reinvented its Business Model for the 21st Century
With a fleet of 2,400 vehicles, a network spanning more than 12,000 kilometers, and 155 million passengers transported every year, PostAuto is the market leader in public bus transport in Switzerland. For more than 100 years, the subsidiary of the Swiss Post has provided regional and rural bus services throughout the entire country.

How a Traditional Industrial Manufacturer Unlocked the Value of Software-based Solutions
Founded in the first half of the 19th century, Europe’s largest industrial manufacturer looks back on a long and eventful history. With the passing of decades, the company has grown into a truly global player with 350k+ employees and 200+ production facilities around the world.

How an Ag-tech Leader set up Value-based Pricing with Farmers
A global ag-tech company wanted to sell its high-performance seeds straight to farmers. We led a one-year BMI Launchpad project, co-developed a value-based pricing model and tested it in three countries. The pilot showed that farmers gained better yields and the company captured more value when both sides shared risk and reward.