Replace AI Hype with a Concrete Business Model in 48 Hours
Stop unstructured AI initiatives. We help corporate leaders and teams move from paralyzing curiosity to a prioritized, science-backed AI roadmap in a two day workshop using the proven St. Gallen Business Model Navigator™.
Trusted by 200+ Leading Companies
The AI Innovation Lag is Real. Stop Wasting Time on Wrong Strategies.
While your competitors announce "AI-first" shifts, your organization is trapped in a cycle of scattered, unvalidated pilots and endless internal debate. Fragmented efforts compete for internal budget and talent. Undefined paths turn AI into a cost center rather than a growth engine. A "Technology-First" trap prioritizes testing the newest tool over sustainable business logic
Indecision in the AI space is expensive. Every month without a clear business logic drains your margins and risks obsolescence against more agile entrants. It's time to create clarity.
Escape the Paralysis of Choice
AI offers infinite possibilities, but trying to test them all leads to stagnation. We help you move from "paralyzing curiosity" to a ranked list of high-value AI opportunity areas tailored to your specific industry logic, ensuring you don't overlook the "train" while chasing distractions.
Move Beyond Tool Thinking
Groundbreaking AI development fails without the right business model. We apply the St. Gallen Magic Triangle (Who-What-How-Why) to your ideas, ensuring your AI initiatives don't just "work" technically, but actually capture value and generate profit.
End the 6-Month Debate Cycle
Internal politics and committee-led innovation often kill the best ideas before they reach the market. We compress the traditional months of scouting and ideation into a high-velocity 48-hour working session that replaces intuition with evidence and opinion with action.
Get moving in the messy AI space
Most organizations fail at AI strategy because they confuse activity with progress. The sprint forces discipline. You don't debate endlessly—you test rigorously against proven patterns, then move.
Work with a proven methodology
The Magic Triangle has guided over 100,000 business model innovations across industries and continents.
Reduce risk before you invest
Test your top three concepts against market logic before committing budget to scale.
Build conviction in your leadership team
When everyone sees the same evidence and reaches the same conclusion, execution becomes inevitable.
Move faster than your competition
While others are still debating, you'll have a validated roadmap and the momentum to execute it.
From AI Uncertainty to a Profit-Ready Roadmap in 48 Hours
Stop the endless internal debate. Our high-velocity sprint compresses months of traditional scouting into two days of intensive, science-backed collaboration to engineer your AI competitive advantage.
Day 1: Breaking Logic &
Building Opportunities
We submerge your team in the St. Gallen Business Model Navigator™ framework. Together, we analyze your current ecosystem and use the Similarity and Confrontation principles to generate over 50 AI-driven concepts. By the end of the day, we select the high-potential winners using the Opportunity Map.
Day 2: Financial Clarity &
Validation Strategy
We detail the winning concepts using the Magic Triangle to ensure internal consistency. We then run Reverse Financials to assess first profitability and map your Critical Assumptions. We move from theory to action by creating a customized Problem-Solution Interview guide for your team.
The Result: 2–4 Concrete AI
Business Models
You leave with more than just ideas; you receive 2–4 detailed business model concepts with clear value propositions and revenue mechanics. Most importantly, you walk away with a prioritized 6-month testing roadmap that provides a clear path from your "pivotal second" to a market-ready pilot.
We use the Business Model Navigator™
>50,000 copies sold in 4+ languages. The global standard for business model innovation.
Innovation isn’t luck, it’s a disciplined craft. Nine out of ten successful business models are built from the same 55+ patterns. As a University of St. Gallen spin-off we co-developed the Business Model Navigator™ method, a a global innovation standard trusted by over 200 leading companies to turn ambition into repeatable breakthroughs.
While most AI initiatives fail because they focus on technology first, we ground your strategy in empirical science and proven models to ensure your AI initiatives create real strategic value.
What Happens When You Stop Debating and Start Deciding
Our 48-hour intervention provides the "pivotal second" your organization needs to move from unstructured AI experiments to a unified strategic logic that your board can actually back.
A Prioritized AI
Opportunity Portfolio
You leave with a documented folder of 50+ AI-driven business model ideas generated specifically for your company using the 55+ Pattern Cards. These are not just "brainstorming notes" but concepts ranked on a proprietary Opportunity Map that separates high-potential strategic winners from noise.
2–4 Detailed AI Business Model Concepts
We'll build out 2 to 4 business model concepts in detail, looking at the most critical assumptions, the revenue model and the financial viability. You'll leave with a clear understanding of the potential.
A Clear Roadmap With
Next Steps
You walk away with a ready-to-execute roadmap to bridge the gap between "the sprint" and "the pilot". This includes the experiments needed to de-risk the critical assumptions and the way towards a viable pilot.
Proven by 200+ Projects
For over a decade, we have applied the Business Model Navigator™ to help category leaders turn market currents into opportunities. Our method has been battle-tested in over 200 realized projects and 400+ workshops, delivering measurable financial impact across diverse industries
Book our Two-Day Sprint or a Full Business Model Development Project
Choose the level of support your organization needs to move from a "pivotal second" to a market-ready reality.
What leaders say
Clarity arrived when we needed it most
"We walked in with ten different AI ideas and no way to choose. We walked out with one ranked roadmap and the confidence to move."
"Three days. That's all it took to turn our digital ambition into a business model that actually works."
"They didn't just give us a plan. They gave us permission to move fast and the science to back it up."
The Minds Behind the Method
Innovation ignites when three distinct forces converge. We fuse academic rigor, corporate strategy, and entrepreneurial drive into a single methodology designed to engineer your AI competitive advantage.
As a Director at NDU Vienna and a founder of the original University of St. Gallen spin-off, Christoph grounds your AI strategy in empirical science. He ensures that every opportunity is filtered through the St. Gallen Business Model Navigator™—a global standard for innovation that replaces corporate guesswork with proven logic.
With 20 years of strategy experience at Capgemini, Georg understands the complexity of European category leaders. He provides the strategic orchestration and high-level guidance needed to navigate internal politics and ensure your AI initiatives are integrated into a defensible, long-term business logic.
As the former CEO of Miles and Clyde, Timo brings the velocity of a scale-up to the corporate environment. He focuses on the "pivotal second" where a vision meets execution, helping your team find the courage to break industry logic and move from "pilot paralysis" to market-ready action.
Questions
Everything you need to know about the sprint.
Yes. By focusing strictly on the Ideate phase and using pre-work scouting, we compress months of internal debate into 48 hours of decision-ready output. The St. Gallen framework is proven through 400+ workshops; the pace is relentless, but the results are clear.
No! Seconds focuses on the strategic business logic (the Who, What, How, and Why) of AI rather than the technical implementation or coding. You bring the business context; Seconds brings the frameworks like the Pattern Cards to challenge your industry's dominant logic.
Both are possible but we strongly recommend an in-person 'War Room' session at your location or ours to maximize creative velocity. However, we also offer a high-fidelity virtual format for distributed teams. In that case, we might suggest four half-day sessions instead of two full days. Please note that for on-site delivery, travel expenses (Spesen) are billed separately from the sprint fee.
The AI Ideation Sprint is the first phase of our 6–12 month full business model development offering. It delivers immediate strategic clarity and a prioritized opportunity roadmap. The full business model development journey follows through with deep-dive Integrate and Implement phases, including customer validation, prototyping, and pilot preparation. Choose the sprint to find your 'pivotal second'; choose business model development to build the venture that results from it.
This intervention is tailored for corporate & SME teams that face complex internal decision-making. It is designed for VPs and Directors who need strategic business logic, not software development. We suggest a designated 'Decider' to be present both workshop days, at least though for a selection session on Day 2 to ensure the results move immediately toward action.
If you are a smaller company but still believe that this offer is relevant to you, feel free to reach out to timo.nuehrich@seconds-innovation.com to discuss options.
Ready to replace AI hype with a concrete business model?
